Carlton

You may remember Carlton Drought as the subject for the best beer commercial of 2012. If so, you won’t be surprised to learn that the company’s print ads are no less creative.

In order to promote Carlton Dry, the beer’s manufacturer engaged Clemenger BBDO of Melbourne, Australia, who came up with ads that show a guy wearing a shirt made of toast and another with someone wearing a cardboard snorkel in a sea of handi-wipes. Although there’s no commentary on the beer’s taste, the message is pretty clear that this stuff will f*ck you up… which is 100% of the reason people drink beer in the first place.

See an additional pic after the jump.

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