As one of the main 2016 Olympic sponsors and the official restaurant of the Games, McDonald’s is attempting to break away from its unhealthy image by offering a “STEP-it” fitness tracker as a Happy Meal toy.
The wrist-worn pedometers encourage physical activity by blinking slowly or quickly depending on a child’s activity. They will be available in Happy Meals for a four week period at locations in the U.S. and Canada.
“Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play,” McDonald’s Canada Senior Marketing Manager, Michelle McIImoyle, explains to CityNews.
See the tracker in action in the video below. [click to continue…]
This is the new* McDonald’s Happy Meal mascot and his name is Happy because he is very, very happy. I’m sure a bazillion dollars and untold hours of research went into creating this guy, but he’s one creepy little dude. Something about that smile makes him look like he could switch from friendly purveyor of burgers and fries to demon possessed box of evil intent on devouring your soul. I may never buy another happy meal.
*Happy has been the Happy Meal mascot in Europe and Latin America since 2009.
On January 17, McDonald’s will start offering Adventure Time toys with its Happy Meals. Now you (or your children, I wont judge) can play with a toy version of Finn, Jake, the Ice King or Beemo while you munch away on a burger. Paul Frank toys will also be available with Happy Meals on the same day… but if you get one of those monkeys over Jake, well, then I will be judging you. Hardcore.
Did you know that Nintendo has been making games in one form or another since 1889? The company’s a cultural icon in Japan, and to celebrate one of the company’s most famous video games, McDonald’s chains throughout the country are offering a line of Super Mario toys with their Happy Meals. Like usual, the US is going to be left out of the fun. What do we have going on right now? NFL-themed toys. Pfft.
I’m going to go out on a limb and say Newt Clements is kind of a genius. Why? Because he’s been creating Happy Meals that we’ll never see but would definitely want.
I mean, seriously, how many of us wouldn;t want a Happy Meal for Aliens that has a Ripley in it? Or a Godzilla with a Godzilla? He even made a Buffy and She-Ra version.
Check out a few after the break. We’re guessing you’ll be “lovin’ it”.
McDonald’s Happy Meals have been under attack recently for the inclusion of toy prizes with unhealthy food. In fact, the practice has already been banned in cities like San Francisco.
So, McDonald’s has caved into pressure and made apple slices mandatory in all Happy Meals, sacrificing a half order of fries in the process. Parents also have the option of skipping fries altogether and opting for a full serving of apple slices.
Previously, parents could replace the fries in Happy Meals with apple slices, but McDonald’s notes that only 11% of customers chose this option.
McDonald’s also told AP that the move is “absolutely not” related to looming legislation that restricts fast food marketing to children—which is undoubtedly a load of crap.
(via The Consumerist)
From here on out, if McDonald’s wants to include a toy with its Happy Meals in San Francisco, certain nutritional requirements must be met—and there’s nothing “happy” about it:
• The meal can’t exceed 600 calories
• Less than 35 percent of the calories can come from fat (nuts, nut butters, low-fat cheese excepted)
• It’s required to have a half cup of vegetables
• Breakfast meals are required to have a half cup of fruit
• Sodium limits
• A multigrain requirement