paint your pizza


Jonas Lund and NY’s Ray’s Pizza are working on a concept that will hopefully become a nationwide reality: design your own pizza.

It’s simple, really. Visit, illustrate your wildest pizza concepts (in an app that bears an uncanny resemblance to MS Paint circa 1998), and then have that edible masterpiece delivered to your door for a mere $36.

Unfortunately, you can’t actually order them yet, and when they do become available, it seems that customers will have no choice over what toppings are used to create their edible masterpiece.

Check out the video after the jump to learn more.

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