PepsiCo claims it has “a new way to do mornings” in the form of its upcoming Mountain Dew “Kickstart”. The beverage is a combination of Mountain Dew and fruit juice and will be available in Orange Citrus and Fruit Punch flavors starting on Feb. 25.
A can of the new drink will pack 80 calories and 92 milligrams of caffeine – which is considerably less than the 142 milligrams found in Amp, or 330 milligrams found in a cup of Starbucks joe.
Even with that, this stuff is likely light years away from being a health food drink.
Lay’s China takes pride in releasing new and bizarre chip flavors every year, including lemon tea, cucumber and hot-and-sour fish soup. However, this time around it’s Pepsi-Chicken – a combination that, according to PepsiCo China’s chief marketing officer, is quite common in the country:
“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China … Also it would be very cool to involve one of our most-iconic soft drinks.”
The move was welcomed by Pepsi, who has been working to expand its brand presence in China. According to Ben Cavender, associate principal at the China Market Research Group:
“Coke and Pepsi have both stalled out in terms of growth potential in China. It’s important for them to be developing new products and driving into these growth categories. I think Pepsi is probably better-positioned with the packaged food that it has to really make some gains there.”
This product must have been totally engulfed by the dark side, because details are damn near impossible to come by. All I could find is that it’s limited edition, and as I’m sure you’ve already guessed, from Japan.
Pepsi’s legal team has come up with an unlikely defense in the case of an Illinois man who claims to have found a dead mouse in his can of Mountain Dew: the drink would have dissolved the remains long before the can was opened.
The victim’s complaint states that he sent the mouse to Pepsi, who proceeded to destroy the remains after he allowed them to be tested. Furthermore, Pepsi’s lawyers apparently found experts who will testify, based on the state of the remains, that “the mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it.” Pepsi also chimed in by saying that it would have become a “jelly-like substance.”
So, basically Pepsi is admitting that Mountain Dew is, at best, a massively unhealthy can of pure acid—but you already knew that.
Soda is delicious, but it melts your insides (especially Mtn. Dew). Now you can get a taste of the real thing without having to drink it thanks to these official lip balms. They smell and taste just like the real thing—plus they soothe dry, cracked lips.
Choose from Mtn. Dew, Mtn. Dew Code Red and Wild Cherry Pepsi flavors.
Product Page ($2.49)
I think that “trying not to puke” face pretty much says it all.
(via Epic Ponyz)
After losing its second most popular cola spot, Pepsi has been looking for ways to differentiate its products, and will be launching a mid-calorie soda called Pepsi Next, which will aim to please those who count calories, but still want sugar in their sodas.
The new drink will have will have 40 calories per 8-ounce serving, which amounts to 60 calories in a 12-ounce can. It also seems that the company is set to offer Mt. Dew Next and Sierra Mist Next, as Beverage Digest reports that PepsiCo has applied for trademarks on both.
The official release date is unclear, as a spokesman for PepsiCo declined to comment.
(CBB via The Consumerist)
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Coke products now occupy the top two spots for cola brands after Beverage Digest published 2010 sales data revealing that Pepsi’s market share slipped .4% to 9.5%, while Coke and Diet Coke maintained steady market shares of 17% and 9.9% respectively. Surprisingly, Pepsi’s rep is taking the news in stride:
I don’t think that we’d view this as a blow… We’re looking at our total position. Consumers want a wide range of products for a wide range of occasions. And we’re in a great position to satisfy them with that. Today we’re fighting a totally different battle on a much bigger battlefield than just colas, though we are completely committed to carbonated soft drinks.
Pepsi’s reduced sales have some questioning the company’s marketing approach, which seems to favor the highly admirable work done through their Pepsi Refresh Project rather than traditional advertising.
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