pepsi

Pepsi Gearing Up To Release Mountain Dew “Kickstart” For Breakfast

by Jonathan Fallon on February 12, 2013

PepsiCo claims it has “a new way to do mornings” in the form of its upcoming Mountain Dew “Kickstart”. The beverage is a combination of Mountain Dew and fruit juice and will be available in Orange Citrus and Fruit Punch flavors starting on Feb. 25.

A can of the new drink will pack 80 calories and 92 milligrams of caffeine – which is considerably less than the 142 milligrams found in Amp, or 330 milligrams found in a cup of Starbucks joe.

Even with that, this stuff is likely light years away from being a health food drink.

(via USAT)

Lay’s China Debuts Pepsi-Chicken Chips

by Jonathan Fallon on December 14, 2012

Lay’s China takes pride in releasing new and bizarre chip flavors every year, including lemon tea, cucumber and hot-and-sour fish soup. However, this time around it’s Pepsi-Chicken – a combination that, according to PepsiCo China’s chief marketing officer, is quite common in the country:

“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China … Also it would be very cool to involve one of our most-iconic soft drinks.”

The move was welcomed by Pepsi, who has been working to expand its brand presence in China. According to Ben Cavender, associate principal at the China Market Research Group:

“Coke and Pepsi have both stalled out in terms of growth potential in China. It’s important for them to be developing new products and driving into these growth categories. I think Pepsi is probably better-positioned with the packaged food that it has to really make some gains there.”

(via Inquisitr)

Pepsi + Cold Night = Ruined Car Interior

by Jonathan Fallon on December 10, 2012

(via 9GAG)

Darth Vader Energy Cola: Give Yourself to the Dark Side

by Jonathan Fallon on November 16, 2012

This product must have been totally engulfed by the dark side, because details are damn near impossible to come by. All I could find is that it’s limited edition, and as I’m sure you’ve already guessed, from Japan.

(via EATAKU)

Pepsi’s Lawsuit Defense: Mtn. Dew Would Dissolve a Mouse Carcass

by Jonathan Fallon on January 4, 2012

Pepsi’s legal team has come up with an unlikely defense in the case of an Illinois man who claims to have found a dead mouse in his can of Mountain Dew: the drink would have dissolved the remains long before the can was opened.

The victim’s complaint states that he sent the mouse to Pepsi, who proceeded to destroy the remains after he allowed them to be tested. Furthermore, Pepsi’s lawyers apparently found experts who will testify, based on the state of the remains, that “the mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it.” Pepsi also chimed in by saying that it would have become a “jelly-like substance.”

So, basically Pepsi is admitting that Mountain Dew is, at best, a massively unhealthy can of pure acid—but you already knew that.

(via AtlanticWire)

Soda-Flavored Lip Balms

by Sean Fallon on October 20, 2011

Soda is delicious, but it melts your insides (especially Mtn. Dew). Now you can get a taste of the real thing without having to drink it thanks to these official lip balms. They smell and taste just like the real thing—plus they soothe dry, cracked lips.

Choose from Mtn. Dew, Mtn. Dew Code Red and Wild Cherry Pepsi flavors.

Product Page ($2.49)

I Wonder What Milk and Pepsi Tastes Like?

by Sean Fallon on September 19, 2011

I think that “trying not to puke” face pretty much says it all.

(via Epic Ponyz)

Pepsi’s Social Vending Machine Allows You To Gift Beverages [Video]

by Sean Fallon on April 29, 2011

“Social” is the big buzzword these days. Every company is trying to get more social, and Pepsi is taking that philosophy to a new breed of vending machines that allow you to gift drinks to friends.

With the push of a button you can record a video message and send it along with a redeemable code that the recipient can use to get a free drink at another social vending machine.

Thanks, but I would have preferred a Dr. Pepper. See how the machine works in the video after the break.

[click to continue…]

PepsiCo. Planning To Launch Mid-Calorie Pepsi Next

by Jonathan Fallon on April 4, 2011

After losing its second most popular cola spot, Pepsi has been looking for ways to differentiate its products, and will be launching a mid-calorie soda called Pepsi Next, which will aim to please those who count calories, but still want sugar in their sodas.

The new drink will have will have 40 calories per 8-ounce serving, which amounts to 60 calories in a 12-ounce can. It also seems that the company is set to offer Mt. Dew Next and Sierra Mist Next, as Beverage Digest reports that PepsiCo has applied for trademarks on both.

The official release date is unclear, as a spokesman for PepsiCo declined to comment.

(CBB via The Consumerist)

Diet Coke Surpasses Pepsi To Become #2 Cola Brand

by Jonathan Fallon on March 18, 2011

Click to Enlarge

Coke products now occupy the top two spots for cola brands after Beverage Digest published 2010 sales data revealing that Pepsi’s market share slipped .4% to 9.5%, while Coke and Diet Coke maintained steady market shares of 17% and 9.9% respectively. Surprisingly, Pepsi’s rep is taking the news in stride:

I don’t think that we’d view this as a blow… We’re looking at our total position. Consumers want a wide range of products for a wide range of occasions. And we’re in a great position to satisfy them with that. Today we’re fighting a totally different battle on a much bigger battlefield than just colas, though we are completely committed to carbonated soft drinks.

Pepsi’s reduced sales have some questioning the company’s marketing approach, which seems to favor the highly admirable work done through their Pepsi Refresh Project rather than traditional advertising.