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Unicorns Are Not “The New White Meat” According To This C&D Letter

Those of you familiar with ThinkGeek know that each year on April 1st, the company puts out a line of phony products designed primarily, I assume, to confuse bloggers for their own twisted amusement. To add to their fun, they also leave the phony products up year round.

One such fake product, Radiant Farms Unicorn Meat, recently caught the attention of the National Pork Board for the use of the tagline “The New White Meat.” Apparently this is too close to infringing on the slogan “The Other White Meat” for the board’s liking. So they sent ThinkGeek a cease-and-desist letter with hilarious results.

We’d like to publicly apologize to the NPB for the confusion over unicorn and pork–and for their awkward extended pause on the phone after we had explained our unicorn meat doesn’t actually exist. From our press release:

“It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity.”

Indeed, much like the pork in hot dogs, Unicorn meat doesn’t actually exist. Tragic really (because sparkly meat sounds tasty), but as a consolation, Think Geek is offering 10% off any order of $40 or more by using the coe PORKBOARD at checkout. The offer is good until 6/30/2010.

Check out the ThinkGeek link below for the full story.

(ThinkGeek via Gizmodo)


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